Workflow digitisation
BeforeYour admin lives in spreadsheets, email and WhatsApp.
AfterOne simple system where everything lives in one place. A day of admin takes minutes and nothing falls through the cracks.
Praxa Cape Town For owner-run businesses
Your hours back, every week.
A day of admin done in minutes. Follow-ups that happen while you sleep. Praxa builds the systems; you run the business.
Or email build@praxa.co.za
- 7Businesses running on our systems
- 100%Yours. Accounts, data, code, documented
- FreeThe first conversation. No obligation
You don't have a demand problem. The customers are there. The hours aren't.
They leak into spreadsheets, WhatsApp threads, slow follow-ups and leads nobody chased. Most of that was never a technology problem. It's process, structure and decisions, and the right technology fixes it. We start with the outcome you need, then build the smallest, most reliable thing that gets you there.
Why we exist01 /What we do
Every service is a before and after.
AI assistants and automation
BeforeA lead messages at 9pm on a Sunday and waits until Monday.
AfterAssistants and voice agents answer instantly, handle onboarding, reminders and follow-ups, and bring in a person only when one is needed.
Data, analytics and location insight
BeforeGut feel and messy spreadsheets.
AfterClear reports and maps that answer real questions. Where your customers are, what makes money and what doesn't.
Document and report automation
BeforeAn afternoon of copy-paste.
AfterProfessional, ready-to-send documents generated straight from your data in one click.
Bespoke software, when it's the right tool
When off-the-shelf won't do, we build it properly. Secure, reliable, documented, and owned by you. Used selectively, kept simple.
02 /Results
Proof, not promises.
In their own words first, then what we built.
“We had enormous issues with stock and reports, and it was costing us time and money. The difference is at least R100k a month. The efficiency is quite incredible and the attention to detail is amazing.”
“More organised and an easier workflow. What surprised me was how much can be customised to suit our individual needs.”
“Today it touches every corner of the business: bookings, CRM, invoicing, reviews and vouchers all live in one place, working seamlessly together. What once took hours of juggling spreadsheets now simply happens. It has given us a genuine single source of truth across our entire network, and that has been nothing short of transformative.”
What we've built
- Days → minutes
A prospect list for the price of a coffee
Finding new customers meant days of manual searching. We built a tool that maps every venue of a chosen type across a whole region and returns verified contact details. A ready-to-use prospect list in minutes.
- Month end → any time
Job cards and timesheets, captured once
An operations business ran its jobs on paper and rekeyed everything into spreadsheets at month end. We built one platform where job cards, plant and hours are captured on site as the work happens, and the reporting builds itself. Nothing gets typed twice.
- Five tools → one
A rentals business run from one screen
Bookings, guests, schedules and owner statements lived in separate tools that never quite agreed. We brought them into a single system, so a booking flows through to the cleaning schedule and the owner statement without anyone retyping it.
- Quote → cashOur own system
The system we run Praxa on
We built our own operations portal and run the business on it: project plans, quotes, invoices and profit in one place, every project priced straight from its plan. If we would not trust it with our own numbers, we would not sell it to you.
Ask for a free assessment
An hour of your time, and a written view of where your hours are going.
03 /Process
From your problem to a system you own.
- 01
We talk, honestly.
A free first conversation. If technology won't fix it, we say so.
- 02
We find where it hurts.
We map your workflow and profile your data, then pick the wins that pay back fastest.
- 03
We build in the open.
Fixed price per phase, plain language, working software early.
- 04
It's yours.
Trained, handed over, owned outright. No black box, no lock-in.
- The first conversation is free
- Fixed price per phase
- You can stop after any phase
- Owned outright
Built with
Xero
WhatsApp
Slack
Stripe
Claude
OpenAI
Meta
Kinso
Supabase
PostgreSQL
Next.js
React
TypeScript
Python
Docker
Vercel
GitHub
Resend
The quiet cost
What is your week quietly costing you?
Five taps and you will know. Nothing to fill in until you have seen your number, and most people are floored by it.
Get your number
Two minutes. Anonymous until you choose not to be.
04 /The team
Small team. Senior hands.
The usual AI project ends in a black box you rent. Ours ends in a system you own.
One team, no handoffs. The person you talk to is the person who builds it.
Owns the engagement end to end, from the first call to the code. What you were promised in the room is what he builds.
Jordon Harrod on LinkedIn (opens in a new tab)Mathematician and engineer. Owns the architecture: built to scale, stay secure, and survive the real world.
Alex Cristaudo on LinkedIn (opens in a new tab)Building Praxa's UK operation from the ground up. Owns every UK client relationship, and makes sure what a business actually needs is exactly what gets built.
Alex Ackerman on LinkedIn (opens in a new tab)SA u20 water polo captain, match-day broadcaster, investment-management graduate. Lonwabo holds a room as easily as he reads a balance sheet, and Praxa's growth is his scoreboard.
Lonwabo Mfikili on LinkedIn (opens in a new tab)Reads people the way the rest of this team reads code. Connor carries Praxa's story to the owners who need to hear it, and never sells what the builders cannot build.
Connor Whiting on LinkedIn (opens in a new tab)Three decades a founder and CEO, exits and board seats behind him. Keeps the technology pointed at a commercial goal.
Gary Harrod on LinkedIn (opens in a new tab)
What does it cost?
The first conversation is free. Quick-wins sessions are a small fixed fee. Builds are quoted up front before any work starts, and we don't start anything we can't justify against the hours it saves you. Ask for a free assessment.
How long does a build take?
Quick wins land in days. Most builds are live within weeks, not months. We build the smallest reliable thing first and grow it from there. See the process.
Do we need to be technical?
No. You explain the problem in your own words; we explain the solution in plain language. No jargon at any point.
We already use software. Will this replace it?
Usually we connect and simplify what you already have rather than rip it out. New software only where it genuinely earns its place.
Will AI replace our staff?
It removes the hours nobody wanted: the copy-paste, the chasing, the retyping. Your people get those hours back for work that needs a human.
Where are you based?
Cape Town, South Africa. We work with clients anywhere.
Start here
Tell us the problem.
We'll tell you the simplest way to solve it. If it isn't worth building, we'll say that too.