01 / Why trust us
Our own business runs on a system we built ourselves. Yours is built by the same hands.
Jordon HarrodBuilds it. Owns your engagement end to end.
Alex CristaudoMathematician and engineer. Owns the architecture.
Alex AckermanBusiness development, UK. Owns every UK client relationship.
Lonwabo MfikiliHead of growth. Holds a room, reads a balance sheet.
Connor WhitingMarketing and partnerships. Carries the story to the owners who need it.
Gary HarrodThirty years a founder and CEO. Keeps it pointed at money.02 / How we work
The headline makes two promises. This is how we keep them.
In plain language
- Your words. If a word needs explaining, it does not get used.
- The problem, written in one sentence, agreed before anything is designed.
- Every technical decision comes back to you as a plain choice.
At AI speed
- A working screen in days, not a specification in weeks.
- It changes while you watch.
- If it will not save you time or money, we say so before you spend a rand.
Where does AI belong in your business?
AI speed does not mean AI everywhere. Two questions decide it: how clear is the task, and what happens if it goes wrong.
- Unclear task, low stakes:
Try it small.
Learn fast, then decide.
- Unclear task, high stakes:
People lead.
AI supports, never decides.
- Clear task, low stakes:
Automate it.
AI does it, we watch it.
- Clear task, high stakes:
AI helps.
People sign off.
We start with your problem, not with AI.
03 / Your journey with us
Something leaks. Then it stops.
A leak
A number nobody trusts. A job typed twice. A lead answered on Monday.
One conversation
You say it. We say it back. You nod.
A working slice
Days later. On a screen, not in a document.
Looked after
Hosted, cared for, improved. One monthly plan.
The difference
You know the people who built it. They answer.
No ticket queue. No account manager who has to ask someone. The people named above, on the phone, when it matters.
04 / Who we build for
Owner-run businesses whose admin lives in spreadsheets, email and WhatsApp.
We cannot be everyone yet. This is where we are good.
Built and running
Site operationsHospitalityTravelManaged ITInvestment management
Capture at the source. Numbers and documents that make themselves. Assistants that answer at 9pm.
Not yet
Enterprise IT. Consumer apps. Anything we cannot see the saving in.
05 / Where this is going
Bigger, without getting slower to answer.
The first call.
For owner-run businesses in South Africa that need something built properly.
Products of our own.
What we learn building for one business becomes something the next can switch on.
The first clients stay first.
Early trust gets the new things first, and the same people on the phone.
Start here
Bring the thing that leaks.
One message to Jordon on +27 79 066 1830. We say it back to you in plain language, and you decide whether a first slice is worth it.
Rather look before you talk? The whole picture, team, proof and all, is at praxa.co.za.